E-commerce - Google ads

We started working on this e-commerce project over year ago. Unlike impulse-buy niches, this one required a more deliberate approach—where trust, clarity, and strategic content were critical to success.

Our goal was not just to drive traffic, but to convert that traffic into loyal, paying customers. That’s why we began with an in-depth analysis of the market: identifying the most promising segments, studying competitors, and mapping out the ideal customer journey.

With this foundation, we built a performance-driven Google Ads strategy focused on measurable results. Key elements included:

– A granular campaign structure tailored to different product categories and user intent
– Keyword strategies designed to capture both ready-to-buy and discovery-phase customers
– High-converting ad copy and visuals tailored to each stage of the funnel
– Continuous A/B testing to refine targeting, creatives, and bidding strategies

As a result, we were able to scale to over 900 conversions per month—while maintaining an efficient cost-per-acquisition.

But ads alone weren’t enough. We paired paid traffic with compelling landing experiences, remarketing flows, and seasonal campaign pushes to increase return on ad spend and customer lifetime value.

This project is a clear example of how a smart, data-backed Google Ads strategy can unlock rapid growth for e-commerce brands—even in competitive markets.