E-Learning - Linkedin Ads

When we started working with this U.S.-based e-learning company, they faced the challenge of increasing student applications in a highly competitive market. Their previous campaigns didn’t fully utilize professional platforms, and the brand needed a more precise way to reach decision-makers and learners interested in career development.

Our team built and launched targeted advertising campaigns on LinkedIn. We developed a tailored strategy, crafted ad creatives with clear value propositions, and segmented audiences based on industries, roles, and educational needs. By aligning campaigns with the enrollment funnel, we ensured each touchpoint encouraged prospects to take the next step.

Throughout our collaboration, we optimized ad performance, tested multiple formats (lead gen forms, sponsored content, and messaging ads), and managed campaign analytics to maximize conversions. This approach helped the brand position itself as a trusted educational provider and expand its presence among professionals seeking upskilling opportunities.

Results achieved:

• Number of student applications increased by 60% in the first 3 months.
• Cost per lead decreased by 28% through continuous optimization.
• LinkedIn campaigns achieved a 3.2x ROI compared to other ad channels.
• The brand strengthened its authority in the U.S. e-learning market.