Ferla Bikes

Before launching:

• we conducted a thorough analysis of the niche and competitors
• select target audience
• choose our relevant keywords.

Based on the data, we developed a Pinterest strategy — reviewed link clickability, optimized existing descriptions, and began preparing content tailored to audience interests.

Once the account was live, we published two pins daily, monitored engagement, tracked conversions to the website, optimized keyword usage in descriptions, and implemented UTM tags for precise analytics. This consistent approach turned Pinterest into a reliable traffic source.

The account was growing rapidly: over 1.6 million monthly impressions, around 700,000 engaged users, and more than 5,000 outbound clicks. Most importantly, 2 out of 5 leads from Pinterest convert into paying clients.