Logistics - Analytics set up

When we started working with this client in the logistics sector, their marketing activities lacked structured analytics. Tracking was inconsistent, data from advertising platforms did not match CRM numbers, and it was difficult to evaluate ROI. This created challenges for both marketing and sales teams, as lead sources were unclear and decision-making was based on assumptions rather than facts.

Our team set up a complete analytics ecosystem.

We configured Google Analytics 4, Meta Pixel, Google Tag Manager, and implemented a Conversion API to minimize data loss. The CRM system was integrated with advertising platforms, enabling automatic lead transfer and synchronization of statuses in real time. This ensured that every interaction — from the first click to deal closure — was captured and linked to the right campaign.

We continue to support the client with regular monitoring, technical troubleshooting, and dashboard updates to reflect business priorities. This ongoing support allows the company to keep their data accurate and adapt their tracking to new tools and requirements.

Results achieved:

• Lead attribution accuracy increased by 92%.
• Manual data processing time reduced by 70% thanks to CRM integration.
• Marketing budget efficiency improved by 25%, as the company could clearly identify low-performing channels.
• Sales reporting became fully automated, giving management real-time insights into campaign performance and customer journeys.