Zelen Store

To truly stand out among competitors, strategic promotion is essential. That’s why we began with an in-depth analysis of the niche, competitors, and target audience. Using these insights, we

• developed a personalized marketing strategy that included platform-specific tactics
• identify a clear tone of voice
• created a detailed content plan.

We crafted technical tasks and video scripts, initiated the search for UGC creators and models, and thoughtfully curated a visual style that would reflect the brand’s identity and boost its recognition across platforms.

Since SMM cannot exist without content, we quickly moved into the production phase. We coordinated with UGC creators, prepared for both photo and video shoots, sourced models, and provided assistance in organizing the production process — from scripting to idea generation.

In parallel, we focused on building and maintaining social media pages, editing videos, designing post visuals and video covers, and curating highlights that bring the brand’s story to life. We also created tailored content plans for three different social platforms to ensure consistent and engaging storytelling.

The success of an online store depends not only on product quality but also on how well the brand is represented across social media. That’s why we continue to strengthen brand visibility and attract new audiences through SMM. Our efforts include developing a comprehensive advertising strategy, creating compelling ad creatives, and consistently posting engaging, high-quality content. We actively scout bloggers and influencers for collaborations, optimize running ad campaigns, and generate new ideas to foster brand growth and long-term loyalty.